NASUAD ~ Volunteer Campaign

Brand Identity/Logo Design, Photo Research, Print Materials,

Got an Hour? Give it Back.
It can take as little as one hour to make a difference in a senior’s life. That was the straightforward message about volunteerism that the National Association of States United for Aging and Disabilities (NASUAD) wanted to promote in this campaign. We developed a brand identity and materials that focused on describing some of the simple needs of seniors that take very little time to accomplish. We paired these brief examples with the faces of seniors to emphasize that small acts of kindness can indeed make big differences to those in need.